36 Touchpoint Strategy for Real Estate Agents

At 36 Point Marketing, we believe consistency = growth—and one of the most powerful ways real estate agents can stay consistent and top of mind with their database is through a 36 Touchpoint Strategy.

But what exactly is that—and why does it work so well?

Let’s break it down 👇

🧩 What Is a 36 Touchpoint Strategy?

A 36 Touchpoint Strategy is a proven marketing approach designed to keep you connected with your database all year long. It’s all about making 36 meaningful connections with your sphere of influence every year—averaging 3 per month.

These “touchpoints” can include:

• 📨 Email newsletters
• 📱 Social media posts
• 📞 Personal calls or texts
• 🎁 Client gifts or pop-bys
• 📝 Handwritten notes
• 🗓️ Holiday cards
• 🎉 Event invites
• 📬 Direct mail pieces

It’s not about hard-selling. It’s about being present, helpful, and human.

💡 Why 36 Touchpoints?

📈 According to the National Association of REALTORS®, 88% of buyers say they’d use their agent again—but only 12% actually do. Why? Because they forget who their agent is.

👉 A 36 Touchpoint Strategy solves that.

By showing up consistently with value-driven content and personal outreach, you stay top of mind—so when someone needs an agent (or knows someone who does), you’re the first person they think of.

🔁 Repetition Builds Recognition

Let’s be real: Most people aren't ready to buy or sell today. But they will be at some point—or they’ll know someone who is.

By showing up consistently:

• You build trust over time
• You create name and face recognition
• You position yourself as the go-to expert
• You earn more referrals

Think of it like planting seeds. You never know which message will sprout a lead or a client—but if you never plant anything, nothing grows.

🛠️ What Makes a Good Touchpoint?

The best touchpoints are:

✅ Consistent
✅ Personal (when possible)
✅ Relevant and timely
✅ Centered around them—not you

It could be a market update, a home maintenance checklist, a “just thinking of you” note, or even a birthday message. The key is to show up and add value.

🧭 Let’s Be Honest: It’s Hard to Be Consistent Alone

That’s where 36 Point Marketing comes in.

We create done-for-you content that helps agents:

• Show up like a pro on social media
• Stay in front of their database with monthly emails
• Add value with seasonal blog posts and client gifts
• Stay consistent without burning out

We make it easy to be a Touchpoint Trailblazer—and that’s where the referrals start rolling in. 🚀

🔑 Final Word

The 36 Touchpoint Strategy works because people do business with those they know, like, and trust. If you’re not consistently showing up, you’re falling off their radar.

Don’t leave your referrals to chance.

Start building your 36 Touchpoint Strategy today—and let us help you stay consistent, confident, and top of mind.