5 Pinterest Strategies to Supercharge Your Growth in 2025

Pinterest might not be the first platform that comes to mind when you think of real estate marketing—but that’s exactly why it’s a hidden gem. With over 460 million monthly users and a highly search-driven algorithm, Pinterest is a powerful way to increase brand visibility, drive traffic to your website, and attract dream clients who are already looking for what you offer.

Here are 5 smart Pinterest strategies to help real estate agents grow their business in 2025:

1. Treat Pinterest Like a Visual Search Engine—Not Social Media

This is the golden rule. Pinterest isn’t about likes or going viral—it’s about showing up when someone searches. Think of it like Google, but prettier.

What to do:

• Optimize your profile and boards with keywords your ideal client is searching for (e.g. “first-time homebuyer tips,” “moving to Dallas,” “home staging ideas”).
• Use these same keywords in your pin titles and descriptions.
• Don’t just pin your listings—pin your blog posts, neighborhood guides, and client resources too.

✅ Pro tip: Use tools like Pinterest Trends or Keywords Everywhere to find real estate-related search terms.

2. Create Evergreen Content That Stays Relevant

Unlike Instagram or Facebook, a good Pinterest pin can drive traffic for months (even years!) after you post it. That’s why evergreen content is your best friend.

Ideas for evergreen real estate content:

• “What to Know Before Buying a Home in [Your City]”
• “The Ultimate Guide to Selling Your Home in 2025”
• “Top 10 Family-Friendly Neighborhoods in [Your Area]”
• “Before & After: Home Staging Transformations”

✅ Repurpose blog posts, video clips, or client guides into pins that continue to work for you long after you publish them.

3. Design Click-Worthy, Branded Pin Graphics

Pinterest is a visual platform, so design matters—big time. Your pins should be eye-catching, easy to read, and consistent with your brand.

What to include in your pin designs:

• A clear headline that tells people exactly what they’ll get
• Vertical format (1000x1500 px is ideal)
• High-quality images of homes, local scenes, or graphics
• Your logo or website for branding

✅ Not a designer? Use Canva templates! You can batch-create beautiful pins quickly without starting from scratch.

4. Be Strategic With Your Boards

Your Pinterest boards are like mini folders of content. Organize them around what your audience cares about—not just what you want to promote.

Smart board ideas for real estate agents:

• Buying a Home in [Your City]
• Selling Tips & Tricks
• Interior Design + Staging Ideas
• Moving Tips for Families
• Neighborhood Guides: [City/Area Name]

✅ Make sure each board has a keyword-rich title and description, so Pinterest knows exactly what it’s about.

5. Pin Consistently—But Don’t Overthink It

You don’t need to pin 20 times a day to see results. In 2025, quality and consistency are more important than quantity.

How to stay consistent:

• Aim to pin 3–5 times per week
• Mix your own content with high-quality repins
• Schedule your pins using Pinterest’s built-in scheduler or a tool like Tailwind

✅ Focus on pinning your own content first—especially blog posts, videos, or lead magnets that drive people to your website or email list.

Final Thoughts

Pinterest is a goldmine for real estate agents who want to get ahead of the competition and build an evergreen marketing funnel that doesn’t rely on constant posting. With the right strategy, your content can work for you long after you hit “publish.”

So in 2025, why not give Pinterest a seat at your marketing table?

Start pinning smarter—not harder. 📌✨